In practicing ethics, marketing researchers must ensure they produce information which is factual and _______.

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asked Aug 8, 2018 209k views

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Sachinruk · Answer 1 · 2018-08-12T04:47:22+0000

I would say the word could be reliable in other words that the sources of the information are reputable and with a proven track record so that the information can give confidence that it is legitimate and not rigged or sham.

In practicing ethics, marketing researchers must ensure they produce information which is factual and _______.

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