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‘Bottom of the pyramid’ innovation refers to ancient Egyptian approaches to new

product development

True
False

1 Answer

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False. The bottom of the pyramid innovation or 'BoP' innovation refers to people who lives at the bottom of the society generally are hard to adept to new technologies and innovations. However, in recent years, 'BoP' innovation has been proven to have a huge market.
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User Swantewit
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