The marketing plan is derived from the ___________.

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asked Dec 8, 2018 105k views

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Brakebein · Answer 1 · 2018-12-13T00:49:49+0000

Marketing planning process is derived from its overall business strategy. Thus, when top management is devising the firm's strategic direction or mission, proposed marketing activities are incorporated into the strategy.

The marketing plan is derived from the ___________.

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