Mark the example as desire-based or fear-based messages. A deodorant ad shows a man being made fun of by his co-workers for smelling bad. Is this fear or desire ?

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asked Feb 11, 2018 185k views

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Tommy Siu · Answer 1 · 2018-02-18T04:55:26+0000

FEAR-BASED

Seeing the man made fun of for smelling bad evokes a fear type of response as the viewer would not want to be similarly ridiculed. The deodorant is desired as a consequence of the fear based message that smelling bad will cause others to make fun of you.

Mark the example as desire-based or fear-based messages. A deodorant ad shows a man being made fun of by his co-workers for smelling bad. Is this fear or desire ?

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