Question

When warner music group and sub pop records created the alternative distribution alliance in 1993 as a joint venture to distribute and manufacture records owned by independent​ labels, they engaged in a​ _____________________ alliance.

a. promotional
b. packaging
c. product
d. logistics
e. pricing?

Answer 1

The correct option is D.
Logistic alliance is said to occur in a situation where the parties in an alliance venture is made up of a provider of logistic services and a producer of a particular product and the two of them now come together to form a new system which improves the distribution of the products concerned to the customers.