If a firm invests in continuous innovation and willingly cannibalizes its existing products with more advanced products, the firm can:

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asked Aug 17, 2018 173k views

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CVO · Answer 1 · 2018-08-20T21:16:50+0000

The firm can PREVENT COMPETITORS FROM ACHIEVING A SIGNIFICANT TECHNOLOGICAL LEAD.
Continuous innovation will put a company at a competitive advantage compare to its competitors and will help a company to control a large market share..

If a firm invests in continuous innovation and willingly cannibalizes its existing products with more advanced products, the firm can:

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