Answer: They were patrons of humanism and the idea of the
Renaissance
Explanation: Families such as Medici and the like were very powerful and influential during the Renaissance. In particular, the Medici family dealt with trade and banking, possessed a lot of wealth, but also political power. Such a class of people did not suit the medieval Church system of power and dogmas. They saw their development in the atmosphere of humanism, the revival of ancient Greek culture, developed trade relations. This was all possible in the Renaissance period, which encouraged the advanced ideas that, thanks to the favorable geographical location of Florence and Italy, easily arrived. Rich traders and bankers such as Medici and the like, have seen their interest in funding and patronage of Renaissance art and other social opportunities that have contributed to the spread of the Renaissance idea. In one word, they favored and financed the modern ideas of that time, not church art and ideas. Some members of these families were in important political positions, members of the banking boards, and some members of the Medici family were even the Pope, during several centuries of influence and domination of this family in Italy.