Question

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. how can you use this data to optimize your client's bidding strategy?

Answer 1

You can use this data to optimize your client's bidding strategy by SETTING A MOBILE ADJUSTMENT THAT INCREASE BIDS FOR SEARCHES ON MOBILE.
Bid adjustment allows one to show one's add more or less frequently based on the location, time and the type of searching that people are using.