Question

To increase its revenue, sky airlines, an airline company, decides to promote well-known companies in its in-flight magazine. these companies would pay a fixed price to sky airlines to print their promotional messages in the in-flight magazine. in the context of the promotional mix, the in-flight magazine is being used for _____.?

a. ?advertising
b. ?personal selling
c. ?public relations
d. ?sales promotion

Answer 1

in the context of the promotional mix, the in-flight magazine is being used for Advertising
Advertising is a visual or audio form of communication that is used to promote a certain product. When several companies pay Skyairline to put and promote their products on the skyairline magazine, the magazine serves as an advertising medium for them.