Question

Executives at a small e-commerce company are debating adwords performance metrics. if the budget is unlimited as long as return on investment (roi) is positive, which recommendation best positions the company for maximum profit?

Answer 1

the recommendation that best position company for maximum profit is: Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
After knowing this information, the company will know what target demographic that will be the most efficient for the company to acquire through the advertisings