Question

Refer to redbox. redbox offers dvds from several production studios, such as disney, sony, and paramount. consumers just have to rent from redbox instead of obtaining the dvd from the various production studios if they want a children’s movie from disney and an action movie from paramount. thus, one kiosk provides _____ for both consumers and the production studios.

Answer 1

one kiosk provides contact efficiency for both consumers and the production studios.
In this case, contact efficiency refers to how easy customers could communicate with the producers. Usually, this being done by cutting the number of transactions for the goods to arrive at customers' hands.