Question

Suppose the baldwin company expands to other markets with good designs, high awareness and easy accessibility, what strategy would they be implementing

Answer 1

The answer is Blue Ocean Strategy. This strategy is beneficial for companies that wish to expand their market and increase their profit sales by creating a new demand for a particular product. This new demand will then break the competition of the previous product. 

Answer 2

Let me help you!
Since you mentioned that Baldwin compamny will expand to another company with better edge (products etc.) to appear on top, that simply means they are actively competing against the company they are expanding to while employing blue ocean strategy.

Therefore, the strategy they are using is none other than BLUE OCEAN STRATEGY.