Question

Jeb separated people who wanted aâ high-quality car from people who wanted aâ low-priced car, then saw whether different characteristics were associated with eachâ consumer-response segment. jeb was defining segments usingâ ______________________ considerations.

Answer 1

Jeb was defining segments using DEMOGRAPHIC considerations.

There are 4 types of segmentation.
1) Geographic
2) Demographic
3) Psychographic
4) Behavioral

Demographic segmentation considers who the customers are. Data that are required to be collected to know who the customers are 1) age, 2) gender, 3) income, 4) social class, 5) religion, and 6) race or family life cycle.

People who want high quality car are usually big income earners. People who wants low-priced cars are usually small income earners or even students who just got their drivers license.