Question

Nutrimax, a sports foods manufacturer, has recently expanded its operations to different countries. the company has realized that customers in different countries have different tastes and preferences. so, the company customizes its products based on the country where it's selling. in this scenario, nutrimax is most likely to be using _____ strategy

Answer 1

Nutrimax is most likely using LOCALIZATION strategy. Localization strategy involves adapting a product or service to a particular locality or market. The product or service is usually adjusted to accommodate the locality language, culture, political views, legal aspects, etc.