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When an italian printing company hires an american salesperson to visit american publishers and present the advantages of printing with this italian? company, this is an example of? ________?

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This is an example of a Personal selling. Personal selling is a form of selling products and services through a concept of face to face selling with the customer. In a personal selling style, the main concept of this style is to encourage a possible buyer to try the product and services and to inform and educate the consumer of the benefits of buying the product.

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User Jan Hernandez
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