Question

Mary dislikes having to convince prospective customers to buy products that she believes are inferior to others in the market. however, she has sales targets for all products, superior or otherwise, that she must meet in order to receive her commission. although mary tries to meet the target sales for all products, she is torn between her beliefs and the actions she must take. this inconsistency or incompatibility is known as ________.

Answer 1

The inconsistency described above is known as cognitive dissonance. It is a theory that describes the tendency of  an individual to find consistency of the cognitive functions. When this is not met, some behaviors and attitudes are to be changed in order to eliminate the inconsistency.