The answer to the question above is FALSE. It is not Fraud by Enticement but rather, Fraud by Concealment. This happens when one party takes a certain action to hide or conceal a material fact from another party. For example, when one company decides to purchase a material from the other and that the first company decides not to show all of the details of the product, which would then later on discovered that it is not brand new or have been repaired several times, they can sued for fraud by concealment.