Question

Exxon Mobil uses a(n) _____ appeal when it explains technical aspects of its products, such as lithium ion batteries, hydrogen technology, biofuels, and CO2 capture technologies.

Answer 1

Exon Mobil uses informational appeal when it explains technical aspects of its products. There are many types of appeals which are used by marketers to advertise their products, one of these is informational appeal. Informational appeal typically elaborates on a product or service attributes and benefits. Information provided are usually highly informative and is are fashioned in such a way that it can be used as a basis for purchase decision.