Question

Sudden upswings and downswings produce opportunities for your competitors to steal customers by undercutting price, delivering products faster, or designing better products. explain what caterpillar and its dealers can do to decrease customer losses and defections.

Answer 1

Well the could put advertisements and coupons in the news papers to get people to know about there company more. or they could invest in other products and hope it helps them to make there business better, they could also read up on books and strategies for company's so they can steal there customers back. Sorry if my answer is all over the place.