Question

Alayna is starting to write the product section of her marketing plan and wants to say that they offer several product lines that can vary in breadth and depth. it could be helpful for her to describe this as a _____________.

Answer 1

The answer is "product mix" which could be helpful for Alayna to describe. The product mix is the total product varieties and lines which a company provides to customers in order to gain more value to the company. A company could provide a diverse product based on its goal and a company must disclose this situation as a product mix.