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Prior to photography, what method was used by the fashion industry to advertise new products? Describe early fashion advertisements and the fashion industry’s sales strategy.

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Answer:

In fashion industry used drawings as advertisements. These drawings were usually busy, dramatic, and exotic. They were suppose to communicate to people a feeling of excitement, which would then produce feeling of want and need. Those feelings would hopefully encourage the buyer to purchase the product.

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User Florian Leitgeb
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Answer:

In fashion industry used drawings as advertisements. These drawings were usually busy, dramatic, and exotic. They were suppose to communicate to people a feeling of excitement, which would then produce feeling of want and need. Those feelings would hopefully encourage the buyer to purchase the product.

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User Codneto
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