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According to aristotle , ethos equates to

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In English or writing standpoints; it refers to ethical (ethos) or moral reasoning.
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User TommyN
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According to Aristotle, there are three categories of ethos:
1. phronesis – practical skills & wisdom
2. arete – virtue, goodness
3. eunoia – goodwill towards the audience

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User Nick Beranek
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