asked 117k views
1 vote
A company wants to persuade a customer to buy its products. if the consumer is characterized as having a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?

asked
User Tal Zion
by
8.1k points

1 Answer

4 votes
High involvement Hierarchy
answered
User Stranger
by
8.0k points
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