Eric, an exporter of sports apparels, lost out on a contract with an importer of a developing country because the importer perceived him to be too aggressive during negotiations. Which socio cultural factor

Eric, an exporter of sports apparels, lost out on a contract with an importer of a developing country because the importer perceived him to be too aggressive during negotiations. Which socio cultural factor proved to be a barrier in this global trade?

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Eric, an exporter of sports apparels, lost out on a contract with an importer of a developing country because the importer perceived him to be too aggressive during negotiations…

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