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If the CEO wants to have 95.44 percent confidence that the estimates of awareness and positive image are within +/- 2 percent of true value, what is the required sample size
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If the CEO wants to have 95.44 percent confidence that the estimates of awareness and positive image are within +/- 2 percent of true value, what is the required sample size
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May 6, 2018
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If the CEO wants to have 95.44 percent confidence that the estimates of awareness and positive image are within +/- 2 percent of true value, what is the required sample size
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Paul Talbot
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The required sample size is 2401 consumers. The .50 is based on the 50% for the worst scenario.
Daniel Standage
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May 11, 2018
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