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When kroger's grocery store puts its own line of detergent on the shelf next to tide, the store is promoting its _____ brand?

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When Kroger's grocery store puts its own line of detergent on the shelf next to tide, the store is promoting its private brand. The answer to the following missing blank is private. It means that it is secure and can't be accessed by just anyone.
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User Ketan Ghumatkar
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