Question

When sun-2-shade needed some information about the potential market for their product, the marketing team looked to the internet to find industry trends, and at the market for eyewear products, which uses the same technology that is used in their self-darkening windshield. the type of information the marketing team was using is referred to?

Answer 1

The type of information the marketing team was using is referred to as the secondary data or information. The secondary data is a type of data which is gathered for other purposes and not the original one. The examples of this are internet, news, and books.