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Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. how would you classify nike's ebusiness strategy? inform…

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. how would you classify nike's ebusiness strategy? inform…
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Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. how would you classify nike's ebusiness strategy? information richness interactivity mass customization personalization

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User YanouHD
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Personalization is how I would classify it
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User Mxuanlin
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