Question

​________, an element of the​ firm's promotional​ mix, includes tactics such as​ discounts, coupons,​ displays, samples, and demonstrations.

Answer 1

The term that best fits the blank provided above is SALES PROMOTION. Based on the word itself, it is to promote one's sale and when you promote, you are persuading your buyers as to why they should buy your products. Discounts, displays, and samples are part of the promotion of sales.