Question

Sophia could not afford expensive furnishings, but wanted a stylish home. after researching many options, she went to a local target to purchase the trendy lamps, pillows, and art featured on its ads and website. as a consumer, which retailing challenge was sophia likely responding to?

Answer 1

I think Sophia is responding to Brand Image Consistency.

This retailing challenge must meet Sophia's expectation on what she saw on its website and ads to what she will actually see in person. The image of the brand must be consistent from its advertisement to its actual product.