asked 115k views
4 votes
Consumers use and process different aspects of advertising or messages. __________ yields greater attention and deeper processing, and leads to strong attitudes and purchase intentions.

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User Hesey
by
7.6k points

2 Answers

2 votes

Answer:

High Involvement

Step-by-step explanation:

The high-involvement consumer will scrutinize all the information provided price, fabric quality, construction) and process the key elements of the message more deeply.

answered
User Brent Yorgey
by
8.3k points
4 votes
Its obviously advertising
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