Question

The major brand strategy decisions a firm has to make in building a strong brand begins with brand​ ________ and is followed by brand​ ________.

Answer 1

The answer that best fits the blanks above are POSITIONING and NAME SELECTION, respectively. So one of the strategies in developing a strong brand is to start with brand positioning then followed by brand name selection. Brand positioning is also part of marketing and this allows the brand to be occupied in the minds of the customers. On the other hand, brand name selection follows a certain criteria that should be met whether it is interesting, and attracts attention.