Level 1 - Monitor
In the monitoring stage, emergency managers watch and listen to messages streaming through social media to better understand the medium and the message. Taking time to become familiar with the talk and the tempo of social media helps emergency managers establish what military commanders often call their battle rhythm.
Monitoring focuses on one-way communication from the public. This mode informs and instructs the Emergency Manager before any action is taken to deploy or use social media tactically or strategically.