The graph represents p(x) = |x|
To graph r(x) and q(x), pick any values of x to graph (I'd pick the numbers on the x- scales, -6, -4, -2, 0, 2, 4, and 6)
As for explaining them, I'm sure something like "multiply the absolute value of x by -1/2" for describing q(x) is an acceptable answer.