You just saw a video ad that shows a man talking about the diet pill he uses. He doesn't appear to be reading a script, and the words at the bottom of the screen tell you he is not an actor. What technique

You just saw a video ad that shows a man talking about the diet pill he uses. He doesn't appear to be reading a script, and the words at the bottom of the screen tell you he is not an actor. What technique has the advertising company used to persuade you to use the diet pill?

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Plain folks
Scientific evidence
Glittering generalities

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You just saw a video ad that shows a man talking about the diet pill he uses. He doesn't appear to be reading a script, and the words at the bottom of the screen tell you h…

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