1) Which advertising technique appeals to people's desire to be wealthy and glamorous?
A: glittering generalities
B: snob appeal
C: appeal to senses
D: simple folks
2) Which type of ad are you likely to see around July 4?
a: cartoons
b: cutting edge
c: testimonial
d: patriotic
3) Which type of ad would say, "Ninety percent of users saw an improvement with this product."?
a: omission
b: bandwagon
c: statistics
d: simple folks
4) What are glittering generalities?
a: They are statements that make people feel secure because others are using the product.
b: They are statements that give statistics about a product.
c: They are statements that are difficult to measure or prove.
d: They are statements about the product by an expert.
5) What information do advertisers want to know about consumers?
a: height, weight, and address
b: marital status and phone number
c: age, sex, income, and educational level
d: high school, email address, and sex
6) What is the data compiled from demographics used for?
a: It is used to lend credibility to a product.
b: It is used to generate statistics about a product.
c: It is used to determine buying habits of consumers.
d: It is used to make a product more appealing.
7) Based on demographics, which type of product would likely be advertised during the Super Bowl?
a: diapers
b: beer
c: denture cream
d: toys
8) Why do advertisers study demographics?
a: to figure out how much money to spend on ads
b: to figure out which celebrity to use in ads
c: to figure out how to make an impression
d: to figure out who is most likely to buy their product.