Question

Companies like​ coca-cola and geico have formed​ ________, typically led by a senior marketing executive and made up of experts from across the​ organization, whose purpose is to collect and analyze customer and market information from a wide variety of sources in order to identify and act upon new market opportunities.

Answer 1

I think the answer is: Companies like​ coca-cola and geico have formed​ customer insights teams. Teams like that make researches to find out human trends and behaviors. It helps to improve quality of production and customer services.