he primary objective of Podsakoff and Todor’s research was to look at the relationship betweenthe leader’s use of rewards and punishment and the effects on the group’s cohesion, drive andproductivity. It looked at the effects reward and punishment behavior has on followerperceptions, attitudes and behaviors by measuring as a way of leading and moving one’sfollowers. Little research proved that giving rewards had a negative or dysfunctional effect onthe group’s process.