Question

Although companies that sell global products can reduce costs by standardizing certain marketing​ activities, when might this approach not benefit the​ company?

Answer 1

Although companies that sell global products can reduce costs by standardizing certain marketing​ activities, this approach may not benefit the company when the benefit of serving the customers with an adapted product may outweigh the benefit of a standardized product.
This needs to be balanced - there shouldn't be more of one or the other.