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Why are grass-roots lobbying efforts often effective?

Why are grass-roots lobbying efforts often effective?
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Why are grass-roots lobbying efforts often effective?

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User Josh Mouch
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Grassroots lobbying refers to the lobbying of everyday people in an attempt to rally them to support a cause or join interest groups. The goal is to get constituents to argue your case for you. Grassroots lobbying is often quite effective.
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User Yordan Georgiev
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