Question

In both the priceless and priceless cities campaigns, mastercard's first step was to

Answer 1

The first step was to engage, the second step was to enable and the third one was to inspire.

Answer 2

In both the 'Priceless Campaign' of the late 90s and the' Priceless Cities' Campaign of the 21st Century, Mastercard first step was to evoke emotion and a sense of experiencing the joys of life.

The earlier campaign focused on priceless values of family and friendships while the latter focused on priceless experiences of joy.