When a U.S. airplane manufacturer sells its airplanes to business executives in Germany without using intermediaries, it is referred to as? Direct exporting. Even though the airplanes were sold without using intermediaries making them a direct export there are still processes that have to be followed within the exchange. A benefit to direct exporting allows the the costs and confusions using a middle man to create, to be irrelevant as there is no middle man just the two companies/countries doing an exchange.