PPC stands for pay-per-click and CPC stands for cost-per-click. It is not immediately evident what fish or coconuts have to do with either PPC or CPC. More information is needed.
Explain how the collections and purchases schedules are related to the borrowing needs of the corporation?The collections and purchase schedules measure the speed at which receivables are collected and purchases are paid. To the extent collections do not cover purchasing costs and other financial requirements, the firm must look to borrowing to cover the deficit.