Answer: Improve their services
Explanation: I don't know if you had a specific example for this question, but in most cases, if you have a business and you want to stand up against the competition, you need to analyze their services and see what can you improve. If you offer a better service or product than them, people will probably come to you. Also, you need to create a marketing campaign for this specific improvement, because it is what makes the difference between you and your competition. So:
- Analyze your competition
- Create a better service or product (having in mind what they don't do, have or offer)
- Create a marketing campaign for this improvement.