Question

When​ you're walking through a​ pharmacy, you see a​ life-size cardboard cutout of a​ well-tanned young woman in a​ bikini, next to a display of sunless tanning products. what type of promotion is​ this?

Answer 1

Answer: Point-of-sale display

The life-size cardboard cutout of a well-tanned young woman in a bikini next to sunless tanning product is an example of point-of-sale display. This type of marketing promotion are designed to meet marketing objectives that uses creative, structural and graphical design to maximize brand impact and in turn result to increased sales.

Moreover, it attract the consumer attention to products, which are new in the market, or if it has special offers and special events such as holiday or seasonal offers.