Question

New beginnings, a firm specializing in mother and childcare products, gives free samples of its latest products to new mothers. it also encourages mothers to share their feedback on the samples on a company blog created for this purpose. the company's goal is to stimulate positive word-of-mouth about its products. the given scenario is an example of _____.

Answer 1

The scenario in which a firm encourages mothers (customers) to share their feedback on the samples on a company blog created for this purpose is an example of amplified word of mouth.
Word-of-mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way.