The correct answer is punishment; punishment.
Answer 1: Keleka's parents are using punishment. In Keleka's case, her parents are using negative punishment. Negative punishment is also known as punishment by removal. This means that an individual is punished by taking away or denying them of things that are pleasant or things that they like. When Keleka's parents punish her by not allowing her to watch her favorite TV program, they are using negative punishment.
Answer 2: Marnie's parents are also using punishment, however, in her case they are using positive punishment. Positive punishment involves punishing someone by the adding or introducing an unpleasant consequence or stimulus in order to deter unwanted behavior. By spanking Marnie, her parents are adding an unpleasant or aversive stimulus and thus using positive punishment.