Question

________ pricing is the practice of simultaneously increasing product and service benefits while maintaining or decreasing price. multiple choice below-market skimming signal value bargain

Answer 1

Value pricing is the practice of simultaneously increasing product and service

Answer 2

Value pricing is the practice of simultaneously increasing product and service benefits while maintaining or decreasing price. The value-based pricing strategy wants to optimize value and price and have set prices. The perceived value to the customer is the most important gain from a value-based pricing strategy.