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Because of threats and risks in the global environment, some firms choose to take a more cautious approach by

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User Pgmura
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1 Answer

8 votes

Answer: (C) focusing on global niche markets.

Step-by-step explanation:

Even though there are many risks involved in going into the global environment, the opportunities for growth are so immense that the risks should be taken and then managed so that losses do not occur.

One way to do this is to focus on global niche markets. The company can focus on certain parts of the global market alone where their product would sell healthily as well as where they would face the lowest risk.

This is why a lot of companies expand to developed countries where they can charge higher and the law protects their interests.

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User Androphone
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