Question

Hillary has a new product idea that aligns well with her company's current organizational resources. She puts together a presentation for potential buyers and requests feedback on their reactions and suggestions. Hillary is

a. conducting a business analysis.
b. generating product ideas.
c. screening.
d. test marketing.
e. concept testing.

Answer 1

I would say that Hillary is test marketing to see if there is interest in her idea for a new product and if they would be interested in buying it or if they could use it ie if it has practical uses and if they have any suggestions on how to improve it.